Full Concept Development
InteriorDesign Mood Boards
10 Year Pro Forma
Stylishly designed bedrooms and public spaces are rich in texture, with details of tactile fabrics, leathers and stone. The restaurant and bars spaces are designed to draw a local food and design savvy crowd.
A full concept was developed alongside mood boards, positioning statement and brand. A market study, local competitive set analysis and market statistics were provided. Demographics and behavioural characteristics of target consumers were identified.